Hannover Messe is the leading international showplace for industrial products, technologies and services and the ideal place to obtain the latest industrial know-how from around the globe. With 5 leading trade fairs taking place in parallel, Hannover Messe covers a wider range of themes and exhibits than any other event.

EIBN participated together with its regional partners in ASEAN under a joint EU-ASEAN Business Networks Booth in Global Business & Markets Hall. This participation offered a unique opportunity to network with top industry decision-makers engaging in B2Bs and meeting companies interested in internationalization to the ASEAN markets.

The EIBN was also co-organizer at this year’s EEN TechnologyCooperationDays Matchmaking Session, which enjoyed more than 432 participants from over 35 countries took part at over 760 meetings. 

Thanks to President Obama's and Chancellor Merkel's presence on the opening day, Hannover Messe also gave the EU-ASEAN Business Networks extensive public exposure, as well as additional political and entrepreneurial visibility.