Indonesian furniture products have a good opportunity to compete in the global market due to their unique designs, Deputy Head of Marketing of the Indonesian Creative Economy Agency Joshua Simanjuntak stated during Tortona Design Week in Milan, Italy. Indonesia has a pavilion at the trade fair featuring a variety of furniture and interior decor products, made of various materials, such as wood, rattan, bamboo, and ceramic, by nine Indonesian contemporary designers. The pavilion at Tortona Design Week is part of a larger series of visits to trade fairs organized by the Indonesian Embassy in Rome to support Indonesian businessmen to promote their products at various other international exhibitions in Italy.
Indonesia is keen to increase its share in the international furniture market. One measure taken to achieve this is offering premium furniture products created by contemporary designers at international exhibitions. Moreover, the government wants to encourage furniture businesses, with high added value products, in the international markets. Therefore, the Industrial Ministry together with relevant businesses has drafted an action plan to improve the performance and competitiveness of the national furniture and handicraft industry. The action plan entails among others a simpler and less costly timber legality verification system and financial support for furniture business through a microcredit program, bank financing and export financing. In addition, the plan calls for the creation of a raw material center to fulfill the domestic furniture and craft industry’s demands and foresees short- and long-term vocational training programs as well as the establishment of a polytechnic institution for furniture production.
These measures will be necessary to achieve the ambitious goal proclaimed by Airlangga Hartarto, Minister of Industry, to boost the export value of the furniture and craft sector up to USD 2 billion.