Holland Alliance, an alliance of four Dutch companies, targets to attract 44,000 Indonesian travelers until the end of 2015. For that, they heavily promote with slogan “Ayo, ke Holland” (Come to Holland).
The promotion is part of Holland Sales Mission 2015. NBTC Holland Marketing’s business development and operational director Andrew van der Feltz said Netherlands is targeting young professional tourists from middle to high economic class.
Andrew said his company’s reports showed that the number of tourists travelling in group are decreasing while the number of solo travelers are increasing. In order to increase the number of tourists, they continuously conduct promotion. “This is also to anticipate competition in tourism market from other countries,” he said.
Holland Alliance consists of NBTC Holland Marketing, Amsterdam Airport Schipol, Amsterdam Marketing, KLM Royal Dutch Airlines and several representatives of tourist attractions in Netherlands with target of Indonesian market, such as Henri Willig-ZaanseSchans, Royal Delft, Madurodam and Zazare Diamonds.